Sustainable Outdoor Advertising: A Professional Point of View from Spain

Cities are unimaginable without outdoor advertising, and sometimes known as out-of-home is cities. However, this relationship evolving due to the inevitable need today take sustainability into account. As becoming clearer every day, our planet finite it up us bring hope present future. Sustainability consists of three aspects: social, economic environmental. In article, we its starting point meaning in relation city advertising. The studies consulted confirm that advertising companies must work towards improve their relations with citizens, through an effort also involves generating initiatives come from all actors involved activities at research, have collected state art about question, analysed opinion one agents integrating activity, exclusive firms. We investigated what they understand by whether strategies same way significance term for citizens.